Thomas E Lowe Logo Design

EVI SARGEANT ART

Logo Design Thomas E. Lowe

Spring 2025

Mechanicsburg, PA

Professional Graphic Design logo and mock-ups

I created this professional logo for the Christian book comapny Thomas E Lowe, LTD in the course Graphic Design and Professional Practice at Messiah University. This assignment involved students working with a real client to create a new logo that better branded their company’s vision and ideals. Students began by meeting with the client to learn about the overall direction and purpose of the logo. The themes the client picked were based upon Thomas Lowe’s life, a Christian missionary working in Bogotá, Colombia. Imagery included nature, Biblical verses, Columbia and New York’s Upper West Side, where Thomas Lowe was based. After choosing specific directions, students then created logos going through each process, from ideation to multiple phases of refining until they reached a final logo. The class then presented the final logos and mock-ups to the client during a professional presentations.

PHASE 1

I began sketching ideas using the themes from the clients. I dind’t focus on precision or details but rather loosley drew, using pens and sharpies to force myself to work quickly. I researched Columbia’s native plants and animals and architecture as well as the orchids, which Thomas Lowe had connections to. I ended up filling multiple pages of my sketchbook with designs before digitalizing them.

PHASE 2

After creating sketches of possible logo designs, I placed them in Adobe Illustrator and vectorized them. At this stage, the focus was on generating a lot of ideas. Students were encouraged to make a lot of options, regardless of quality. The minimum requiremnt for this phase in the assignment was 48 logos. After the 48 were made, porfessor and fellow peers wokred together to help me decide on three seperate directions to pursue. The New York City Brown Stones, bird logo, and mountian logo were chosen.

After choosing the three distict options, I created 12 of each type of logo. exploring compostion, fonts, and color. For this phase, I wanted to have a variety within each category. I was limited to the use of only two sperate colors for each logo, which helped narrow down color combinations for the later stages. My fellow classmates and I chose a specific design nd color pallete for me to pursue. The Brown Stone logo as chosen, specifically 21’s font families, 18’s design and duo-tone look.

PHASE 4
From those choices, I created 12 more logos based upon the sugesstions. I tried to keep the same color comninations from the logos. During critique, my porfessor suggested I should remove the background boxes around the logos so that the architectural elements can stand out more. The box felt to cramped, thus I kept the split-color look and removed the background instead. The final design landed somewhere between the two logos below. I chose a similar design and font from the top one and the colors from the bottom.

PHASE 5

After finalizing the completed logo design, I created it in black and white as well as in multiple sizes to gauge the logo’s appearance in different contexts. I also created several mock-ups of the logo, such as examples of what my design would look like on a book spine. I also gave examples of what my logo would look like on their website and as an embossed stamp. I presented my work in a presentation for the client.